"How I Started My Own Company Using My Instagram Account". ^ Wood Rudulph, Heather (June 20, 2016).^ a b "The Shade Room Is Coming For The Gossip Industry's Wig".^ "About Us - Media and Entertainment Industry - The Shade Room".^ a b c "Step Into #TheShadeRoom With Angelica Nwandu".
TechCrunch named her to its list of "18 Female Founders Who Killed It in 2015" and BuzzFeed says Nwandu is "figuring things out faster than everyone else." References Recognizing founder Nwandu on its 2016 30 Under 30 list, Forbes said she "revolutionized celebrity gossip" with the founding of The Shade Room. On February 22, 2016, The Shade Room was the first to report a fight outside of a Miami nightclub with rap star Trina. This controversy sparked an original song where The Shade Room was mentioned in the lyrics. In January 2016, The Shade Room covered the love triangle brewing between Soulja Boy and Nia Riley and Nas Smith, all reality stars from the hit show Love & Hip Hop: Hollywood. The Shade Room was the first to report the apology with platforms like Vibe, Black Entertainment Television and Rolling Out Magazine covering the story shortly thereafter. This apology was monumental as Brandy told Vibe Magazine in 1998 that Vaughn left the show out of jealousy. On December 12, 2015, Countess Vaughn, former star of the hit show Moesha posted an apology to Brandy on Instagram. On October 10, 2015, The Shade Room was one of the first to report that Lamar Odom was found at Dennis Hoff's Love Ranch in Nevada. In October 2020, the TSR reported 21 million followers on their Instagram account. Nwandu no longer is the primary voice of the site, having stepped back to allow others participate. The high readership has drawn celebrity attention to The Shade Room and some have even participated directly on the site. The site now boasts more than 17 million followers and has since launched a new brand, The Shade Room Teens, that has 1.2 million followers. In June 2016, Cosmopolitan reported that The Shade Room's followers across platforms totaled more than eight million people. īy the end of 2015, the site was reported to have 2.6 million followers, although the company has less than a dozen employees. Readers of The Shade Room are called "Roommates" because they "live" in The Shade Room, some visitors return on a daily basis.
The Shade Room refers to readers as "roommates", who often provide leads on celebrities to The Shade Room personnel. Īfter getting established in the Instagram format, the site was then expanded to include community news, trending news, and user interaction. Nwandu found Instagram suited to her vision for The Shade Room due to its image-based format. Please visit for more information.Nwandu avoided the typical blog format in favor of publishing full-length stories on Instagram. BIN also provides the news service for iHeartMedia’s 106 Hip Hop, R&B and Gospel stations across the country. BIN is focused on service to the Black community and providing an information window for those outside the community to help foster communication, accountability and deeper understanding.īlack Information Network is distributed nationally through the iHeartRadio app and accessible via mobile, smart speakers, smart TVs and other connected platforms, and on dedicated all-news local broadcast AM/FM radio stations. BIN is enabled by the resources, assets and financial support of iHeartMedia and the support of its Founding Partners: Bank of America, CVS Health, GEICO, Lowe’s, McDonald’s USA, Sony, 23andMe and Verizon. Black Information Network is the first and only 24/7 national and local all-news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective.
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